Otto bloghttps://www.ottosocial.ai/resources/blogGuides on marketing apps with TikTok and Instagram Reels.en-usFri, 16 Oct 2026 09:00:00 GMT Social Media Content Calendar for Apps: Template and Workflowhttps://www.ottosocial.ai/resources/blog/social-media-content-calendar-for-appshttps://www.ottosocial.ai/resources/blog/social-media-content-calendar-for-appsFri, 16 Oct 2026 09:00:00 GMTBuild a weekly content calendar for an app: themes, formats, a template to copy, a batching workflow and how to review and schedule posts efficiently. How to Make Screen Recording Videos for App Adshttps://www.ottosocial.ai/resources/blog/screen-recording-videos-for-app-adshttps://www.ottosocial.ai/resources/blog/screen-recording-videos-for-app-adsWed, 14 Oct 2026 09:00:00 GMTStep-by-step guide to recording and editing app demo videos that convert: setup, framing, pacing, captions, audio and export settings for TikTok and Reels. App Marketing Metrics Explained: CPI, CAC, LTV and ROAShttps://www.ottosocial.ai/resources/blog/app-marketing-metrics-explainedhttps://www.ottosocial.ai/resources/blog/app-marketing-metrics-explainedMon, 12 Oct 2026 09:00:00 GMTPlain-English definitions and formulas for CPI, CAC, LTV, ROAS, retention and payback period, with a worked example for mobile app marketers. Social Media Marketing for SaaS and Web Apps on a Small Budgethttps://www.ottosocial.ai/resources/blog/saas-social-media-marketinghttps://www.ottosocial.ai/resources/blog/saas-social-media-marketingThu, 08 Oct 2026 09:00:00 GMTHow SaaS and web app founders can use short-form video on TikTok, Instagram and LinkedIn to get sign-ups: messaging, formats, workflow and metrics. How Often Should You Post on TikTok and Instagram Reels?https://www.ottosocial.ai/resources/blog/how-often-to-post-on-tiktok-and-reelshttps://www.ottosocial.ai/resources/blog/how-often-to-post-on-tiktok-and-reelsMon, 05 Oct 2026 09:00:00 GMTA practical posting cadence for app and SaaS brands on TikTok and Instagram Reels, with weekly schedules for small teams and what to track. Instagram Reels for App Marketing: Strategy, Specs and Ideashttps://www.ottosocial.ai/resources/blog/instagram-reels-for-app-marketinghttps://www.ottosocial.ai/resources/blog/instagram-reels-for-app-marketingWed, 30 Sep 2026 09:00:00 GMTHow to use Instagram Reels to market a mobile or web app: ideal specs, content ideas, caption and hashtag strategy, and how to measure results. 25 TikTok Hook Formulas for App Ads (With Examples)https://www.ottosocial.ai/resources/blog/tiktok-hooks-for-app-adshttps://www.ottosocial.ai/resources/blog/tiktok-hooks-for-app-adsWed, 23 Sep 2026 09:00:00 GMTCopy-ready TikTok and Reels hook formulas for app ads, grouped by type, with examples and tips for testing which hooks earn installs. AI UGC Ads Explained: How They Work and When to Use Themhttps://www.ottosocial.ai/resources/blog/ai-ugc-ads-explainedhttps://www.ottosocial.ai/resources/blog/ai-ugc-ads-explainedWed, 16 Sep 2026 09:00:00 GMTAI UGC ads use synthetic creators and voices to make UGC-style videos fast. Learn how they work, where they fit, disclosure rules and quality tips. UGC Ads for Mobile Apps: The Complete Guidehttps://www.ottosocial.ai/resources/blog/ugc-ads-for-mobile-appshttps://www.ottosocial.ai/resources/blog/ugc-ads-for-mobile-appsWed, 09 Sep 2026 09:00:00 GMTWhat UGC ads are, why they outperform polished creative for apps, the formats that work, how to brief creators and how to produce them at scale. How to Promote an App on TikTok (2026 Guide)https://www.ottosocial.ai/resources/blog/how-to-promote-an-app-on-tiktokhttps://www.ottosocial.ai/resources/blog/how-to-promote-an-app-on-tiktokWed, 02 Sep 2026 09:00:00 GMTA step-by-step plan to promote a mobile or web app on TikTok: content types, hooks, posting cadence, organic vs paid and how to measure what works.