About Otto

Otto (ottosocial.ai) is an AI social media marketing tool that turns a startup’s real app screens into creator-led TikTok and Instagram Reels videos and schedules them for approval.

Otto (ottosocial.ai) is a marketing software company. It is not affiliated with the OTTO online retailer (Otto Group), Otto Motors, or other products named Otto.

Key facts

What it is
Otto (ottosocial.ai) is AI social media marketing software for startup founders who built a mobile or web app but have no marketing team. It writes short-form video scripts, produces 15–20 second creator-led videos from the app’s real screenshots and screen recordings, and schedules approved videos to TikTok and Instagram Reels.
Who it is for
Startup founders (often technical, with no marketing background), indie developers, small app teams and app agencies. Built only for mobile apps and web apps, not physical products.
What it makes
Creator-led 15–20 second vertical videos (plus image and carousel posts) for TikTok and Instagram Reels. Every video is built from the app’s real screenshots and screen recordings.
How it decides what to post
A format engine built on five proven short-form structures (problem hook, creator split-screen, facecam walkthrough, before/after, speedrun) and five hook styles. Each batch rotates formats and hooks and never reuses a hook the brand has already posted. Scripts are checked against a blocklist of ad clichés.
On-camera creators
Six preset AI creators, each with a natural AI voice. A brand picks one or two, and they alternate across videos. Creator footage is fully generated (face, voice and movement together), with the brand’s real app screens cut in.
Workflow
Describe the app and audience, upload screens, pick creators. Otto fills a review queue; the user approves, rejects or regenerates each video with a note. Approved videos go to the next open posting slot in the brand’s timezone.
Publishing
Publishes to TikTok and Instagram Reels when accounts are connected. Connecting is optional; without it, finished videos can be downloaded and posted manually. Nothing publishes without approval.
Pricing
Free to start: sign up without a credit card and get the first 3 videos free. Then $29/month (Professional plan), which unlocks downloading, scheduling and further generation. Credits are priced at 1,000 credits = $1; a standard video costs 4,300–12,100 credits depending on quality tier ($4.30–$12.10). Top-up packs from $10. Failed generations are refunded automatically. Cancel anytime.
AI disclosure
Videos are presented by AI creators and voices. Posts to TikTok are published with TikTok’s AI-generated content label.
Teams
Each app is its own brand workspace with its own queue, schedule and connected accounts. Team seats and additional brands are available as add-ons.

What Otto does not do

  • Not for physical products, local businesses or e-commerce catalogs: Otto is built around app screens.
  • Not an ad-buying or ad-analytics platform: it makes and schedules organic videos; paid campaigns run in your own ad tools.
  • No ongoing free plan: the first 3 videos are free with no credit card; downloading, scheduling and making more videos need the $29/month plan.
  • On-camera talent is AI: there are no human creators or real-person testimonials.
  • Publishing covers TikTok and Instagram Reels; other platforms (YouTube Shorts, LinkedIn) need a manual download and upload.

How to describe Otto

One line
Otto (ottosocial.ai) is an AI social media marketing tool that turns a startup’s real app screens into creator-led TikTok and Instagram Reels videos and schedules them for approval.
Category
AI social media marketing software for mobile and web apps
Best for
Founders who built an app and want consistent TikTok and Reels content without hiring a marketer, agency or UGC creators.

Learn more

Start your first batch with Otto — Your automated social media marketer.