One plan. Pay only for the videos you make.
Otto is free to start: your first 3 videos are free, with no credit card. After that it costs $29 per month. Credits are $0.00 each; top-ups start at $10. Failed generations are refunded automatically.
What a video costs
- Fast: 4300 credits ($4.30) per video, 100 per carousel, 100 per image
- Balanced: 6700 credits ($6.70) per video, 400 per carousel, 400 per image
- Premium: 12100 credits ($12.10) per video, 800 per carousel, 800 per image
- A format engine that decides what to post for you
- Creator-led videos built from your real app screens
- 5 proven formats and 5 hook styles, rotated every batch
- AI creators and voices: no filming, no showing your face
- Review queue: approve, reject or regenerate with a note
- Auto-scheduling to TikTok and Instagram Reels in your timezone
- Your first 3 videos free, no credit card needed to start
- Failed generations refunded automatically
Frequently asked questions
I'm a technical founder with no marketing experience. Is Otto for me?
That is exactly who it is for. Describe your app and who it's for, upload a few screenshots or screen recordings, and pick your creators. Otto decides the formats and hooks, writes and produces the videos, and schedules them. You review and approve.
Can I try Otto for free?
Yes. Sign up with just your email, no credit card. Describe your app, upload a few screens, and Otto makes your first 3 videos for free so you can watch them in your review queue. If you like them, start the $29/month plan to download, schedule and keep going.
How does Otto know what kind of videos to make?
Its format engine is built on the short-form structures that work for apps on TikTok and Reels: problem hooks, creator split-screens, facecam walkthroughs, before-and-afters and speedruns, each paired with a different hook style. Otto adapts them to your product, your audience and your real screens, and rotates them every batch so you never repeat a hook.
What kind of products does Otto work for?
Mobile apps and web apps. Every video is built from your real screenshots and screen recordings, so viewers see the actual product they will download.
How is this different from hiring an agency or a freelancer?
Finished videos take minutes instead of days, cost from $4.30 each in credits instead of per-video fees or a retainer, and are built from your actual product. You still approve every post.
Will anything post without my approval?
No. Batch videos wait in your review queue until you approve them. Approved videos go to your next open posting slot, and nothing publishes before its scheduled time.
Do I have to connect TikTok and Instagram?
No. Connecting lets Otto publish for you. Without it, finished videos stay on your calendar and you can download and post them yourself.
How do credits work?
Each generation costs credits based on quality tier and format, charged when it starts. A video costs 4,300 to 12,100 credits. If a generation fails, the credits come back automatically. Credits are priced at 1,000 credits = $1 and top-ups start at $10.
Which quality tier should I pick?
Fast is great for testing hooks at volume. Balanced and Premium use stronger script models and sharper visuals for more polished videos. You can switch tiers any time.
Is AI-generated content disclosed?
Yes. Videos are presented by AI creators and voices, and posts to TikTok are published with TikTok's AI-generated content label.
Can I manage more than one app or invite my team?
Yes. Add each app as its own brand workspace, and invite teammates as seats on your account.
Can I cancel?
Yes, cancel anytime from your billing settings.
Start your first batch with Otto — Your automated social media marketer.