App Growth

Metrics, calculators and growth playbooks for mobile app and SaaS marketers.

• Social Media Content Calendar for Apps: Template and Workflow — Build a weekly content calendar for an app: themes, formats, a template to copy, a batching workflow and how to review and schedule posts efficiently.
• App Marketing Metrics Explained: CPI, CAC, LTV and ROAS — Plain-English definitions and formulas for CPI, CAC, LTV, ROAS, retention and payback period, with a worked example for mobile app marketers.
• Social Media Marketing for SaaS and Web Apps on a Small Budget — How SaaS and web app founders can use short-form video on TikTok, Instagram and LinkedIn to get sign-ups: messaging, formats, workflow and metrics.

Start your first batch with Otto — Your automated social media marketer.