The Technical Founder’s TikTok Playbook

Everything a non-marketer needs to get an app seen on TikTok and Reels, in one short PDF: positioning, five proven formats, hook formulas, a script template, a posting plan and what to measure.

PDF playbook. Free: enter your email to download.

What’s inside

  • The one-sentence positioning worksheet
  • Five video formats that work for apps, beat by beat
  • Hook formulas and a 15–20 second script template
  • A four-week posting plan and the metrics that matter

Contents

  1. Why this playbook exists
  2. Step 1: Write your one-sentence positioning
  3. Step 2: Use five formats that work for apps
  4. Step 3: Write hooks that stop the scroll
  5. Step 4: Script 15–20 seconds in six beats
  6. Step 5: Record your app properly
  7. Step 6: Ship on a schedule
  8. Step 7: Measure what matters
  9. Ground rules
  10. Your week-one checklist

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