Free 30-Day TikTok & Reels Content Plan Generator for Apps

Get a free, personalized 30-day TikTok and Instagram Reels plan for your app: a format, hook, angle and call to action for every posting day. Download as CSV.

How to use it

  1. Describe your app, who it is for and how often you can post.
  2. Enter your email so we can send you a copy.
  3. Get your plan instantly: positioning, three content pillars and a video idea for every posting day. Download it as CSV.

What you get

A four-week posting plan written for your app: a one-sentence positioning line, three content pillars to rotate, and a video for every posting day (3, 5 or 7 a week). Each video has a proven format (problem hook, creator split-screen, facecam walkthrough, before/after or speedrun), a hook, a one-line angle and a call to action matched to a mobile or web app.

How it works

The plan uses the same five formats and hook rules Otto uses to make real app videos: hook in the first second, the real app on screen, one idea per video, no invented statistics or fake testimonials. It rotates formats so no two days look the same.

What to do with it

Film the week-one videos in one sitting, post them on schedule, and after a week keep the two formats with the best watch time. Our posting cadence guide explains why consistency matters, and the hook formulas help you write more.

Frequently asked questions

Is the content plan generator free?

Yes. Enter your app details and email and you get the full plan instantly, plus a copy by email.

Is the plan written by AI?

Yes. Plans are written by AI from your app details, using Otto’s five proven formats and hook rules. If the AI is unavailable, you get a plan built from the same templates.

Can Otto make the videos for me?

Yes. Otto turns plans like this into creator-led TikToks and Reels built from your app’s real screens, and schedules them after you approve them.

Start your first batch with Otto — Your automated social media marketer.