Example ads made by Otto

Real 9:16 ads Otto made from app screenshots: problem hooks, creator split-screens, before/afters and speedruns, each with the brief and screens behind it.

Problem hook

Opens on a pain your audience feels, then reveals the fix.

• Booking.com: “City hotel prices are out of control” — made from: Booking.com is a travel app that finds cheaper hotels and flights. Search any city, compare hundreds of stays and flights sorted by lowest price, grab late deals and flight + hotel bundles, and book in a few taps.
• Gemrush: “POV: your commute is ten minutes long.” — made from: A fast match-3 puzzle game. Swap gems, chain combos, clear a level in under two minutes. For casual gamers who play on the commute or in bed.
• Threadly: “POV: you're scrolling endless stores.” — made from: A fashion shopping app with an AI stylist. A For You feed with a style-match score, deals under $50, one-tap add to bag.
• Threadly: “If you've scrolled stores for hours again.” — made from: A fashion shopping app with an AI stylist. A For You feed with a style-match score, deals under $50, one-tap add to bag.

Creator split-screen

A creator reacts on top while your app does the work below.

• Booking.com: “POV: hotel prices hurt” — made from: Booking.com is a travel app that finds cheaper hotels and flights. Search any city, compare hundreds of stays and flights sorted by lowest price, grab late deals and flight + hotel bundles, and book in a few taps.
• Gemrush: “A whole puzzle level in under two minutes.” — made from: A fast match-3 puzzle game. Swap gems, chain combos, clear a level in under two minutes. For casual gamers who play on the commute or in bed.
• Threadly: “Still scrolling endless stores?” — made from: A fashion shopping app with an AI stylist. A For You feed with a style-match score, deals under $50, one-tap add to bag.

Facecam walkthrough

A creator talks viewers through your real screens.

Example coming soon.

Before / after

The messy old way next to the one-tap new way.

• Threadly: “My outfit hit ninety-four percent match.” — made from: A fashion shopping app with an AI stylist. A For You feed with a style-match score, deals under $50, one-tap add to bag.
• Threadly: “This outfit started from one jacket.” — made from: A fashion shopping app with an AI stylist. A For You feed with a style-match score, deals under $50, one-tap add to bag.

Speedrun

A real task done in your app against the clock.

• Booking.com: “Still overpaying for hotels?” — made from: Booking.com is a travel app that finds cheaper hotels and flights. Search any city, compare hundreds of stays and flights sorted by lowest price, grab late deals and flight + hotel bundles, and book in a few taps.
• Gemrush: “Can you clear a puzzle in thirty seconds?” — made from: A fast match-3 puzzle game. Swap gems, chain combos, clear a level in under two minutes. For casual gamers who play on the commute or in bed.

Sample ads made by Otto from public screenshots and fictional demo apps. Not affiliated with or endorsed by the brands shown.

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